Publish faster. Load faster. Keep the archive.

Most performance jobs for a publication cost between $500 and $2,500 and take 3–10 business days. We start by measuring the article pages readers actually land on, not just the homepage. Then we work through the usual culprits: oversized images, render-blocking scripts, ad and analytics tags loading too early, web fonts and heavy embeds. You get a before-and-after measurement and a note on what is left. If the slowness comes from the hosting or a CMS that needs replacing, we tell you that rather than tuning around it.

Pages jump because ad slots load without space reserved for them, so the text moves when the ad arrives. Google measures this as Cumulative Layout Shift, one of the Core Web Vitals. We fix it by reserving sized containers for each slot in Google Ad Manager or your ad stack, lazy-loading ads below the fold and stopping sticky units and pop-ups from pushing the article down. We cannot remove the cost of ads entirely, but we can stop them blocking the story. We do not manage ad sales or yield.

Yes, for a defined set of content, provided every old URL is mapped and redirected before launch. The archive is often where much of a publication’s search traffic lives, so we plan the URL map, image paths, authors, categories and published dates first, then test redirects against the old sitemap. Technical SEO work runs $600–$3,000. Very large archives or multi-site replatforms can outgrow our range, so we scope carefully and say plainly when it needs a bigger team.

Use an established membership platform in almost every case, rather than building a paywall from scratch. Platforms like Piano, Memberful and Ghost already handle payments, renewals, failed cards and subscriber data, and they keep card details out of your own code. Our job is to integrate it properly: sign-up and login that work on mobile, access rules that match your plans, metered or hard paywalls marked up the way Google’s guidance for paywalled content describes, and clean handover to your email platform. Choosing the business model is your call.

Google decides which publishers appear in Google News and Discover, and nobody can guarantee inclusion, but you can remove the technical barriers. We check that article pages have accurate Article or NewsArticle structured data, visible author names and published and updated dates, a current news sitemap, and large, high-quality images with the max-image-preview:large setting that Discover favours. We also check that pages are fast and stable on mobile. A technical SEO audit starts from $600 and takes 3–5 business days. Editorial quality and trust are up to you.

Usually the form is posting to an old list, an API key has expired, or a plugin update broke the connection. We trace the sign-up from the form to your email platform, fix the link and add clean tags or groups so you know which article or section each subscriber came from. Under Australia’s Spam Act you generally need consent, sender identification and a working unsubscribe, so we make sure the form records consent clearly. Check your own obligations with your adviser. Most fixes cost $250–$1,200 and take 1–5 business days.

Usually, yes. Most editorial pain comes from a handful of fixable things rather than the CMS itself. Common examples are image sizes done by hand, too many categories and tags, confusing roles and permissions, and plugins that slow down the editor screen. We fix specific bottlenecks in WordPress, Sanity, Craft CMS, Ghost or Contentful so publishing takes fewer steps. Most WordPress jobs cost $250–$3,000 and take 1–7 business days. If the content model is genuinely beyond repair, we will tell you and explain why before you spend money on a rebuild.

Australian publishers should treat accessibility as a requirement, because the Disability Discrimination Act applies to websites and WCAG 2.2 AA is the usual benchmark. That is general information, not legal advice. For publications the common problems are images without alt text, video without captions, low-contrast text, cookie and paywall pop-ups that trap keyboard users, and article templates with broken heading order. We audit key templates from $750 in 3–5 business days, then fix them in the template, usually in 1–2 weeks, so new articles inherit the fix. Most audit-and-fix jobs land between $750 and $4,000.

Nobody can guarantee that an AI tool will cite your publication, but you can make your articles easy for them to read and attribute. That means pages that render real text in the HTML rather than only through JavaScript, accurate article schema, clear bylines and dates, and a sitemap that stays current. Whether to allow or block AI crawlers such as GPTBot in robots.txt is a business decision about licensing and traffic, and we will set it up whichever way you choose. Technical SEO audits start from $600.

We do small, defined jobs of up to about $4,000, so a full redesign, a newsroom-wide replatform or ongoing development is outside our range. We also do not write or edit content, sell advertising or run your subscription marketing. What we do well is the fix in between: a CMS workflow, a membership flow, an ad tag clean-up, an archive redirect plan or a speed job. We never ask for passwords. You invite us to your CMS, hosting or repository, and the work stays in your accounts.